UH Manoa Study: Visitors Willing to Pay More for Authentic Hawaii Experiences

Turns out, U.S. Mainland visitors in Hawaii are willing to pay more for an authentic, sustainable island experience.  A study conducted by University of Hawaii at Manoa concluded that "more than 70%" of respondents in the poll are "willing to pay more to experience and support sustainable tourism experiences", which included activities at Taro farms, rebuilding local Hawaiian sites, or doing beach clean up.

You can read the full UH Manoa Report Here.